Social Media has Become Television
TikTok, Instagram, and Facebook are all launching "Episodic Series" Channels.
This is an opportunity for brands to launch and grow their own shows, which will drive traffic and sales to their products.
Much like kids tv shows of the past (Peppa pig, Bluey, GI Joe) this is an opportunity for Toy Master to build a show that grows its brand awareness, sells its products, and offers a return on investment.
Advertising with three revenue streams.
We are creating TV Shows that are LONG FORM ADS for TOYS and drive trackable sales on TIKTOK SHOPS & YouTube.
Companies like CoComelon & Peppa Pig make $100M+ just from YouTube.
Disney+, Amazon Kids, Netflix Kids: this grows brand awareness and drives sales even higher.
Start Small, Test, and Grow.
Full episodic production, clip packages, and creative deliverables built for TikTok, Instagram Reels, and YouTube Shorts.
We test the concepts, characters, and creative to find the winners. We put BANNERS on them to drive TOY SALES.
Once 3X ROAS is hit, scale paid media behind the winning clips and episodes.
Sell the movie and make $1M–$3M to Netflix or Amazon.
Target licensing range for a completed 90-minute feature.
Premium kids-and-family streaming platforms with worldwide reach.
Thought starters.
Four micro-series directions built around Toy Master's toys, audience, and the new episodic channels launching across social media.
The Shark Twins v Aliens
Two sharks. One invasion. Zero chance of staying undercover.
When a sleepy beach town becomes the landing zone for a crew of bumbling aliens hunting for Earth's most powerful 'snack energy,' the only ones who can stop them are the Shark Twins — two scrappy shark siblings who live in a tide-pool clubhouse and solve problems with teamwork, toothy courage, and a lot of ocean-themed gadgets. With their little brother piloting a drone sub and their grandma running the bait shop, every episode is a new beach battle to save the boardwalk from becoming an alien food court.
The Toy Master Water Assassin BLICK XP and Water Assassin IRON XP are the heroes' signature blasters — the squirt guns kids see on screen, unbox at home, and use to stage their own alien showdowns. Every episode becomes a mission briefing: load up, power up, and blast the invaders back into orbit.
A splashy action-comedy built around sibling teamwork, alien invasions, and collectible ocean heroes kids will want to assemble.
BAO BUN SQUISHY MASTERS
Unbox the Power. Save the World.
When an ancient magical steamer filled with enchanted Bao Buns is opened for the first time in centuries, three ordinary girls become the Bao Bun Squishy Masters—the only heroes capable of stopping monsters, villains, and an evil sorcerer searching for the legendary Golden Bao, a mystical dumpling said to grant unlimited magical power.
Each Bao Bun Rainbow Surprise becomes a character-powered collectible in the show. Kids see the exact squishies they own come to life with unique abilities, turning unboxing into episode anticipation and playtime into role-play adventures.
Magical-girl energy + collectible-powered action + a fantasy world built around the toys kids already love.
Jameson Justice Treasure Hunter
Every map needs a hero. Every hero needs a snack.
When a faded treasure map lands in the hands of Jameson Justice — a curious kid with a compass, a camera, and zero fear of mud — a backyard expedition becomes a race to find the legendary Golden Bao before a rival crew of neighborhood kids beats them to it. Along the way, Jameson and their friends decode riddles, build traps that backfire hilariously, and learn that the real treasure is the crew you assemble.
The Golden Bao is the series treasure — the squishy every episode circles back to. It appears in clue photos, gets 'discovered' in dramatic unboxings, and becomes the prize kids will want to hunt for in their own collections.
A family-friendly treasure-hunt adventure built for backyard exploration, team rivalries, and collectible chasing.
Thrilla Gorilla V The Sea Monsters of Doom
One gorilla. One ocean. One monster-sized summer adventure.
When a mysterious wave brings the legendary Sea Monsters of Doom to a sunny beach town, the local kids discover that only one hero can save the boardwalk: Thrilla Gorilla, a giant plush gorilla with a heart of gold and a punch that splashes. Together with a crew of determined kids, Thrilla turns every arcade, snack shack, and tide pool into a battleground of foam, friendship, and ridiculous sea-monster smackdowns — proving that the smallest kid with the biggest idea can lead the charge.
Thrilla Gorilla is the on-camera hero — the plush kids cheer for, recreate battles with, and unbox in every episode. Each Sea Monster encounter becomes a playable scene families can repeat at home, turning every toy into a story prop and every story into a reason to collect the crew.
A splashy action-comedy adventure that turns a collectible gorilla into the summer hero kids want in their toy box.
Jetson & Jameson: Treasure Hunters
Two brothers. One treasure. One daring rescue.
When a mysterious map washes ashore near their beach house, brothers Jetson and Jameson discover they're descended from a long line of treasure hunters. With their little sister Sophie trapped in a hidden island fortress, the boys must decode ancient riddles, outwit rival explorers, and race against the tide to save her — proving that courage, curiosity, and brotherhood are the greatest treasures of all.
Toy Master's collectible treasure lines and Bao Bun Rainbow Surprise squishies appear as clues, rewards, and magical artifacts throughout the adventure. Each episode drives kids to unbox the same toys they see on screen and recreate the hunt at home.
A live-action family adventure that turns brotherly teamwork and real-world exploration into an episodic treasure hunt built around Toy Master collectibles.
30 Days to start Publishing Episodes.100 DAYS TO SEE RESULTS.
Strategize
- →Concept lock-in with Toy Master team
- →Writers room + scripts
- →Casting talent + collector influencers
Create
- →Production styled around Toy Master collections
- →Episode editing + pickup days
- →Trailers, BTS, viral cutdowns
Distribution
- →Toy Master partners with a major Channel
- →Creator + collector cross-posting
- →Earned press & cultural push
A complete social entertainment engine.
The Series
Finished episodes of branded social entertainment.
Trailers
15, 30, and 60-second cuts designed for Facebook and Instagram.
Social Cutdowns
30+ hook-led clips engineered for organic virality.
Distribution Channels
Kiddoodle, YouTube Kids, Tubi Kids, Amazon Kids, Netflix Playground.
Three phases to put the series in front of the right viewers.
Trade
Announcement
One Million Views +
We release an announcement in one of the major Hollywood online magazines: The Hollywood Reporter, Variety, or The Wrap — driving 1M+ views and increased brand awareness.
Build
Social Momentum
10 Million Views + Buy Link
Pixie launches branded accounts on Instagram, TikTok, and Facebook, then releases talent clips, behind-the-scenes moments, and production content to build awareness and momentum. Trailer 1 drops at the end of the phase.
Distribution Kids Streaming Platforms
Millions of Views
Pixie distributes on the leading kids streaming platforms, combining a social push with paid platform media behind the 90-minute film — pushing 1M+ views.
Toy Master Super Fan pages turn viral clips into tested ads.
Once a clip is organically winning, we hand it to the brand to boost as paid ads.
Build the Fan Page
Pixie sets up and runs a Toy Master Super Fan account on IG, TikTok, and Facebook — branded as a fan-led home for the series.
Clip Everything
Episodes, BTS, cast interviews, reactions, collector moments — cut into dozens of vertical clips, posted daily across all three platforms.
PUT PAID MEDIA BEHIND WINNERS
When a clip pops organically, we hand it to Toy Master to boost as a paid ad — proven creative, not guesswork. We run this for 6 months post-release.
The Golden Pear Affair — Pixie's microdrama for P&G x Native
Live now on Instagram. Individual clips: 2M, 901K, 586K, 430K, 412K, 401K — the exact playbook we'll run for Toy Master.
Built on Hollywood storytelling and social-native production.
Years in studio development & social marketing
Clio-winning viral social campaigns
Social series episodes produced
Full-length branded social series for a U.S. enterprise brand
Let's pick a concept and put Toy Master on the For You Page.
Custom Concepts. Delivered in 3–6 months end to end.
Performance Marketing + Brand Entertainment, in one product.